A trademark is a sign which serves to distinguish the goods or services of one trader from those of another. Registering a trademark gives the owner the exclusive right to use the mark in relation to specified goods or services. A trademark can be a very valuable asset to a business.
Trade marks are an essential part of doing business. Businesses can use trade marks in the development of their own unique 'brand image', allowing consumers to identify the source of the products and services of interest to them.
Why Register?
Why Register?
- Secure your brand
- Protect your business against competition
- Defend your intellectual property
- Build value into your business
Advantages of registering your Trademark
- To protect your brand name
- Prevent other Proprietors from using your brand/mark which will affect your goodwill
- Registration blocks other Proprietors from registering a similar mark/brand on your specified goods to avoid confusion.
- Enhance your company image/status
- Create credibility/trust to your customers
Related Articles:
Why register for a Trademark?
Should I register my mark?
Filling and Registration
Trademark Searching
Trademark Watch
Trademark Renewal
Opposition and Infringement
Cancellation and Invalidation
Sales and Purchase
